Tuesday 29 January 2013

Why is McDonald investing in these IT technology?

Last Wednesday after Year 12 Parents Evening I visited my local McDonald restuarant and discovered this new IT technology. Please post your comment on the reasons for such investment? Or just post your view on this topic?

1 comment:

  1. This may just be a new marketing strategy. Since McDonalds is a world wide restaurant, perhaps in order to boost sales and attract a younger generattion of customers even more, they placed gaming technology in one of the branches so that kids will want to play and eat there. Also, it shows a side of diversification from McDonalds, which helps their image.

    ReplyDelete